News

Out of the Shadows: The Menswear Renaissance

Once relegated to the last rack in retail, wedged between boring basics and “dad-core” markdowns, menswear in 2025 has elbowed its way into the spotlight. And not politely, mind you. It strutted in...

Collars, Culture & Couture: The Evolution of Men’s Fashion

When did men stop dressing like spreadsheets and start dressing like Pinterest boards?It’s a question that haunts most of us every time we spot a man in a mesh shirt and pearl necklace, confidently...

Selling Luxury in a Scroll-Obsessed World: What Works & What Doesn't

Would you consider yourself having an elite, luxury taste in this scroll-obsessed world? Your options are - ‘Yes!’ Or ‘Of Course, Yes’ (Cute of you to assume there would have been another option.) ...

Understanding Toxic Backlinks and Their Impact

Backlinks are an essential element of SEO, as they signal to search engines the credibility and relevance of a website. However, not all backlinks benefit your site. Toxic backlinks are harmful lin...

Unlocking Ecommerce Success with SEO: A Guide by Code to Couture

The ecommerce landscape is evolving at a rapid pace, fueled by the rise of digital-first consumers. But with millions of online stores vying for attention, standing out is no small feat. That’s whe...

Mastering Local Search: The Blueprint for Digital Domination

Prioritizing local search marketing is no longer optional for businesses aiming to stay competitive in today's rapidly evolving digital landscape. Whether you're a boutique, a service provider, or ...

Swipe Right on Luxury: India’s E-commerce Market by 2025

The luxury market in India is no longer confined to plush boutiques and glittering showrooms. With the advent of digital transformation, the luxury segment has embraced e-commerce as a dynamic part...

Boost Your Local Presence with SEO: A Guide by Code to Couture

Why Local SEO is a Game-Changer for Businesses? Imagine this, someone nearby searches for “best bakery near me” or “local clothing store in delhi.” Would your business appear in those search result...

From Shopping Bags to Delivery Boxes: E-commerce’s Meteoric Rise Post-COVID

The COVID-19 pandemic transformed countless aspects of our lives, none more so than the way we shop. Between 2019 and 2021, the world witnessed a seismic shift from bustling offline marketplaces to...

More Than Just a Pretty Interface : The Power of UX/UI in Luxury E-Commerce

In this new and upcoming realm of luxury e-commerce, the digital storefront of a brand is as pivotal, if not more as the lavish and opulent boutique on Golf Course Road, Fifth Avenue or Champs-Élys...