About the Brand
Gopi Vaid, founded in 2003 by Gopi Vaid and Arnaz Soonawalla, is a celebrated fashion label known for hand-embroidered kurtas in rich jewel tones. Their brand combines traditional Indian aesthetics with contemporary chic, offering a range of stylish clothing for urban women, including kurtas, lehengas, and sarees. They are known for creating enduring, affordable, and stylish everyday wear.
Approach Plan
With our love for delivering perfection, We foster approach strategies for each client that facilitates them to flourish throughout the digital landscape. Navigating a uniquely cultivated plan, each label records a growth that resonates both digitally and emotionally.
Creative Strategy
Gopi Vaid's creative strategy focuses on blending traditional Indian craftsmanship with contemporary elegance. Our approach involves highlighting the exquisite hand-embroidered kurtas in rich jewel tones, showcasing the meticulous craftsmanship that goes into each piece. Visual storytelling through vibrant imagery and engaging videos will bring the brand's legacy and commitment to stylish everyday wear to life. Leveraging influencers and user-generated content will amplify the brand's narrative, creating an emotional connection with our audience. The creative strategy aims to convey the fusion of tradition and modernity that defines Gopi Vaid, positioning it as a go-to brand for urban women seeking enduring, affordable, and stylish fashion.
Client-Centric Solutions
C2C's creative strategy focuses on blending traditional Indian craftsmanship with contemporary elegance. Our approach involves highlighting the exquisite hand-embroidered kurtas in rich jewel tones, showcasing the meticulous craftsmanship that goes into each piece. Visual storytelling through vibrant imagery and engaging videos will bring the brand's legacy and commitment to stylish everyday wear to life. Leveraging influencers and user-generated content will amplify the brand's narrative, creating an emotional connection with our audience. The creative strategy aims to convey the fusion of tradition and modernity that defines Gopi Vaid, positioning it as a go-to brand for urban women seeking enduring, affordable, and stylish fashion.
Marketing
Gopi Vaid leverages performance marketing to enhance its online presence and drive sales. Targeted social media campaigns on platforms like Instagram and Facebook showcase the brand's aesthetic, engaging users and directing them to the e-commerce platform. Search engine optimization (SEO) strategies ensure visibility in relevant searches, while email marketing campaigns provide curated content, promotions, and updates to a segmented audience. Collaborations with influencers and fashion bloggers amplify reach and credibility. Analytics-driven insights guide ongoing optimizations, ensuring a dynamic and data-informed approach. Through a comprehensive digital marketing strategy, Gopi Vaid aims to not only enhance brand awareness but also drive conversions and foster a vibrant online community of fashion enthusiasts