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Article: 9 Best Free Keyword Research Tools in 2024 Every Fashion Brand Should Use

9 Best Free Keyword Research Tools in 2024 Every Fashion Brand Should Use

If you are a fashion brand that’s aiming to carve out its niche in the digital landscape, understanding and staying ahead of the trend curve is essential for you. As one navigates through the world of digital marketing, the necessity of using the right keywords and performing accurate keyword research can not be overlooked. 

Keywords play a significant role in SEO techniques, PPC campaigns and major content marketing strategies. In simpler terms, Keywords act as a sturdy bridge that connects potential customers to your brand. To assist fashion brands in unlocking their online potential, we at Code To Couture have compiled a list of the 9 best free keyword research tools 2024.

  1. Google Keyword Planner: With its credibility and accuracy, this website is known to be an excellent starting point for thorough keyword research for your fashion brand. Google keyword planner offers valuable insights into keyword search volume, competition, and trends.
  1. Keyword Surfer: Keyword Surfer is a Chrome extension that provides search volume data directly within Google search results. The website's user-friendly features and ability to offer keyword suggestions based on real-time data makes it a must-have for fashion brands.
  1. Ubersuggest: Recently acquired by Neil Patel, Ubersuggest is an efficient tool that helps with keyword ideas, searching volume data and various other SEO-related difficulties. With a guiding interface and smart analysis capabilities, this website proves to be helpful for brands who wish to be more visible in the online sphere. 
  1. AnswerThePublic: A major necessity while crafting content is to present ideas that are relevant to your audience and can solve their queries. This online platform helps with just that as it provides its users with valuable insights for content creation and optimization.  
  1. Keyword Tool: This tool sources keyword suggestions from various sources including Google, YouTube, Bing, and Amazon. Keyword tool makes efficient use of its extensive database and efficient filtering options to bring unparalleled keyword opportunities to the table.
  1. SEMrush: SEMrush offers a comprehensive suite of tools that includes keyword research, competitor analysis, and more. Although the full functionality requires a paid subscription, SEMrush provides some free tools that can help fashion brands identify keywords and analyze search trends.
  1. Keyword.io: Keyword.io facilitates discovering long-tail and semantic variations for its users. Making use of its filtering options and export capabilities, this website is considered an asset for keyword research.
  2. Wordtracker Scout: As the name suggests, this Chrome extension scouts through web pages to extract relative keywords, delivering valuable insights for users. It's an excellent tool for identifying untapped keyword opportunities within the industry.
  1. Moz: Moz offers free keyword research tools and insights that help fashion brands understand search trends, competition, and potential keyword opportunities. Moz's tools are user-friendly and provide a strong foundation for developing a successful SEO strategy.

In essence, If you are a fashion brand that's striving to create their individual space in the competitive digital landscape, make efficient use of keywords in your strategies. With these 9 powerful tools, you can explore various aspects of the digital realm by gaining valuable insights, engaging with your target audience and more. Embrace the potential of keywords and watch your fashion brand soar to new heights in the digital realm.

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