PERFORMANCE MARKETING
Code to Couture is a performance marketing agency for fashion, built exclusively for the fashion industry. Nine years, 210+ brand partnerships, and a 33% average month-on-month ROI growth across our client portfolio. We do not work across industries. We work in fashion, and we have done so long enough to know exactly what it takes to make paid media perform in this category.
What We Do
We run full-funnel paid media campaigns across Meta, Instagram, Google Search, Google Shopping, and Display, with audience architecture, creative strategy, and budget structures built specifically for fashion retail.
Fashion buying is not a single-touchpoint journey. A customer discovers your brand through a reel, considers it over several days, searches for you on Google, visits your product page, exits, gets retargeted, and converts on the fourth or fifth interaction. Our campaigns are built around that entire journey. Every stage is accounted for, every rupee has a defined role, and every decision is backed by data specific to fashion consumer behaviour.
Our Services
Meta and Instagram Advertising
Full-funnel Meta campaigns from awareness-stage video and reels to conversion-optimised catalog and dynamic product ads. Audience segmentation, creative testing, frequency management, and budget pacing handled with fashion retail logic at the core.
Google Ads and Shopping Campaigns
Search, Shopping, and Display campaigns with structured bidding strategies, negative keyword discipline, and product-level optimizationoptimisation built for fashion inventory. When a buyer is actively searching for a style, occasion, or designer, your brand needs to be the first result they see.
Retargeting and Remarketing
Multi-platform retargeting flows that bring warm audiences back at the right moment, with the right creative, without inflating your cost per acquisition.
Conversion Rate Optimisation Support
Traffic without conversion is a cost, not an investment. We audit landing pages, product page structure, and checkout flow to identify where drop-off is happening and what needs to change to improve return on ad spend.
Performance Reporting and Analytics
Weekly reporting with the numbers that matter: cost per acquisition, return on ad spend, platform-level breakdowns, and clear next steps. No vanity metrics, no dashboards built to make an average month look like progress.
Built for the Indian Fashion Market
India's fashion market runs on its own calendar. Wedding seasons, festive periods, trunk shows, and collection launches each demand a different paid media posture, audience strategy, and creative direction. A fashion performance marketing agency in India that understands this rhythm cuts through in weeks what takes a generalist agency quarters to figure out.
Code to Couture is headquartered in New Delhi and works with fashion brands across the country. For brands in Delhi, we understand the capital's fashion consumer: aspirational, occasion-driven, and shaped by social proof and peer discovery. For brands in Mumbai, we understand the pace, premium buyer behaviour, and the aesthetic register that defines that market.
Whether you need a fashion performance marketing agency in Delhi, a fashion performance marketing agency in Mumbai, or a partner to run coordinated national campaigns, our strategies are built around your specific geography, customer profile, and commercial objectives. We do not run the same campaign across two markets and call it a pan-India strategy.
Why Fashion Brands Work With Us
We know that a Diwali collection needs to be in-market six weeks before the festival. We know that a product shot and a lifestyle shot serve entirely different roles inside a campaign funnel. We know that the audience for a Rs. 4,000 pret piece and a Rs. 40,000 lehenga require different creative treatment, different copy, and different platform logic, even when both buyers live in the same city and shop on the same platforms.
That level of category expertise is what separates a fashion performance marketing agency from a general digital marketing shop running fashion accounts on the side.
Our work speaks to it: 210+ fashion brand partnerships, consistent month-on-month ROI growth, and a client roster that spans bridal couture, occasion wear, pret, and designer retail across India.
Who We Work With
We work with Indian fashion designers scaling direct-to-consumer revenue, established labels looking to improve the return on existing ad spend, emerging brands building their first performance marketing setup, and multi-designer platforms and fashion retailers who need structured, scalable paid media operations.
If your campaigns are running but not returning what they should, or if you are starting from scratch and want to build it right, get in touch.
Need help?
Frequently Asked Questions
Code To Couture is a performance marketing agency for fashion brands. We handle paid media, SEO, social media, influencer campaigns, conversion optimization, and growth strategies built specifically for the fashion world, whether you're selling in India or globally.
Fashion has its own rules. Trend cycles, lookbook campaigns, style-conscious shoppers, and SKU-heavy catalogs need a team that already understands the industry. As a fashion performance marketing agency, we don't need a crash course in your world. We already speak the language, which means faster results and fewer wrong turns for your brand.
Yes. As a fashion performance marketing agency in India, we work with brands in Delhi, Mumbai, Bengaluru, and beyond. From homegrown D2C labels to established fashion houses, we partner with brands at every stage of growth.
Being based in Delhi puts us right at the heart of India's fashion and design scene. We understand the city's market, its shoppers, and what it takes to stand out in a competitive space. As a fashion performance marketing agency in Delhi, we know the kind of creative and performance mix that actually gets people to buy.
Absolutely. Mumbai is where a huge part of India's fashion business lives, and we actively work with brands across the city. Whether you're a luxury label in Bandra or a fast-moving fashion brand in Andheri, our approach as a fashion performance marketing agency in Mumbai is built around scaling what works for you specifically.
Honestly, if it's fashion, we're probably the right fit. We work with D2C apparel brands, ethnic and fusion wear labels, luxury fashion houses, sustainable fashion startups, accessories brands, footwear companies, and fashion e-commerce platforms. The category doesn't matter as much as the ambition to grow.
It means every rupee you put in is connected to something real, like clicks, purchases, or return on ad spend. For fashion brands, that looks like Meta and Google Ads optimised for catalog sales, retargeting people who've already shown interest, reducing cart drop-offs, and scaling the campaigns that are already working.
We track numbers that actually tell you something. Return on Ad Spend, Cost Per Purchase, Customer Acquisition Cost, revenue from paid channels, and lifetime value. You get clear, honest reporting every time. No inflated numbers, no confusing dashboards, just straightforward results.
Yes, and we enjoy it. Whether you're launching from scratch or trying to grow an existing brand, we start with audience research and creative strategy before running a single ad. The goal is always to build something that grows consistently, not just spike once and flatten out.
Just reach out through our contact page. Someone from our team will set up a discovery call to understand your brand, your goals, and where you currently stand. From there, we put together a strategy that's built around your fashion business, not a copy-paste plan from somewhere else.